A Visual Guide to the new TPD E-liquid Labelling
April 07, 2017In May 2016 the most recent update to the Tobacco Products Directive (TPD) came into effect, changing the rules about how e-cigarettes and e-liquids are labelled and advertised.
To comply with the new changes, e-liquid makers must now put health warnings on any products and packaging that contain nicotine, similar to those already found on loose tobacco and boxes of cigarettes.
While most reputable e-liquid makers already include a good amount of information for consumers on their packaging, there are a number of specific things that must be covered to be TPD-compliant.
To help make it easy to understand the new changes, we've put together a visual guide to help cover all the ins and outs of e-liquid packaging and untangle the new TPD requirements for nicotine products.
Simply hover your mouse over, or tap, the hotspot circles below to find out more about each aspect of the labeling.
Smooth Tobacco
£3.99
Vapouriz Premium Vapouriz Premium Classic Tobacco E-Liquid 10ml
£3.99
Raspberries and rainbow sherbet
£11.99
Double Drip Double Drip Raspberry Sherbet Short Fill E-Liquid 50ml
£11.99
RDL (Restricted-Direct-to-Lung): A balanced vaping style slightly restricted airflow.
Heisenberg flavour Vampire Vape E-liquid
£3.99
Vampire Vape Vampire Vape Heisenberg E-Liquid 10ml
£3.99
Stronger hit of Menthol
£3.99
Vapouriz Premium Vapouriz Premium Millionaires Menthol E-Liquid 10ml
£3.99
Mango, Raspberry and Vanilla
£3.99
Double Drip Double Drip Mango Raspberry Ice Cream E-Liquid 10ml
£3.99
RDL (Restricted-Direct-to-Lung): A balanced vaping style slightly restricted airflow.
Rich, sweet Grape flavour Nic Salt E-liquid
£3.99
Bar Salts Bar Salts Grape 10ml Nic Salt E-Liquid by Vampire Vape
£3.99
RDL (Restricted-Direct-to-Lung): A balanced vaping style slightly restricted airflow.
Cherry Blast flavour 50/50 E-Liquid
£2.99
Pocket Fuel Pocket Fuel Cherry Blast 50/50 E-Liquid
£2.99
Fresh Ripe Strawberry
£3.99
Vapouriz Premium Vapouriz Premium Strawberry Bliss E-Liquid 10ml
£3.99
RDL (Restricted-Direct-to-Lung): A balanced vaping style slightly restricted airflow.
A light and refreshing 50:50 vape with tangy raspberries and crisp, orchard-fresh apples
£3.99
Double Drip Double Drip Raspberry & Apple 50/50 E-Liquid
£3.99
RDL (Restricted-Direct-to-Lung): A balanced vaping style slightly restricted airflow.
Strawberries
£3.99
Vapouriz 50/50 Vapouriz 50/50 Strawberry 10ml
£3.99
RDL (Restricted-Direct-to-Lung): A balanced vaping style slightly restricted airflow.
Pineapple & Grapefruit flavour Vampire Vape 10ml E-liquid
£3.99
Vampire Vape Vampire Vape Pineapple Grapefruit Fizz 10ml E-Liquid
£3.99
Blend of Spearmint, Peppermint & Menthol
£3.99
Vapouriz Premium Vapouriz Premium Menthol Special Blend E-Liquid 10ml
£3.99
RDL (Restricted-Direct-to-Lung): A balanced vaping style slightly restricted airflow.
A rich blend of tangy Rhubarb and smooth, creamy Custard for a classic dessert vape. 50VG/50PG Freebase E-Liquid.
£1.50
Vape Spot Vape Spot Rhubarb & Custard 10ml E-Liquid
£1.50
RDL (Restricted-Direct-to-Lung): A balanced vaping style slightly restricted airflow.
Fresh Strawberry flavour 50/50 E-Liquid
£2.99
Pocket Fuel Pocket Fuel Fresh Strawberry 50/50 E-Liquid
£2.99
RDL (Restricted-Direct-to-Lung): A balanced vaping style slightly restricted airflow.
Smooth, rich and satisfying Original Tobacco nic salt e-liquid
£3.99
Double Drip Double Drip Nic Salts Original Tobacco 10ml
£3.99
RDL (Restricted-Direct-to-Lung): A balanced vaping style slightly restricted airflow.
Sweet Strawberry and cool Menthol flavour Nic Salt E-liquid
£3.99
Bar Salts Bar Salts Strawberry Ice 10ml Nic Salt E-Liquid by Vampire Vape
£3.99
Peppermint and Menthol
£9.99
Pocket Fuel Pocket Fuel Menthol Mist Short Fill E-Liquid 50ml
£9.99
RDL (Restricted-Direct-to-Lung): A balanced vaping style slightly restricted airflow.
Raspberries and Apples
£3.99
Vapouriz 50/50 Vapouriz 50/50 Raspberry & Apple 10ml
£3.99
Blue raspberries, black cherries and menthol
£11.99
Double Drip Double Drip Crystal Mist Short Fill E-Liquid 50ml
£11.99
Heisenberg flavour Shortfill E-liquid 100ml
£15.99
Vampire Vape Vampire Vape Koncept Heisenberg 100ml Shortfill E-Liquid
£15.99
Smooth Tobacco flavour Shortfill E-liquid 50ml
£11.99
Vampire Vape Vampire Vape Koncept Smooth Tobacco E-Liquid Short Fill 50ml
£11.99
Raspberry and Sherbet
£3.99
Double Drip Double Drip Raspberry Sherbet E-Liquid 10ml
£3.99
RDL (Restricted-Direct-to-Lung): A balanced vaping style slightly restricted airflow.
Kiwi, Passion Fruit, and Guava flavour Nic Salt E-liquid
£3.99
Bar Salts Bar Salts Kiwi Passion Fruit Guava 10ml Nic Salt E-Liquid by Vampire Vape
£3.99
RDL (Restricted-Direct-to-Lung): A balanced vaping style slightly restricted airflow.
Juicy, light and refreshing Watermelon flavour Nic Salt E-liquid
£3.99
Bar Salts Bar Salts Watermelon 10ml Nic Salt E-Liquid by Vampire Vape
£3.99
Pineapple Ice flavour Double Drip shortfill 100ml
£14.99
Double Drip Double Drip Pineapple Ice 100ml Shortfill
£14.99
RDL (Restricted-Direct-to-Lung): A balanced vaping style slightly restricted airflow.
Menthol and Mint
£3.99
Vapouriz 50/50 Vapouriz 50/50 Double Menthol 10ml
£3.99
RDL (Restricted-Direct-to-Lung): A balanced vaping style slightly restricted airflow.
Blue Raspberry flavour 50/50 E-Liquid
£2.99
Pocket Fuel Pocket Fuel Blue Raspberry 50/50 E-Liquid
£2.99
Cool & Crisp Mint
£3.99
Vapouriz Premium Vapouriz Premium Ice Mint E-Liquid 10ml
£3.99
Watermelon flavour Double Drip shortfill 100ml
£14.99
Double Drip Double Drip Watermelon 100ml Shortfill
£14.99
Rich Black Cherry
£3.99
Vapouriz Premium Vapouriz Premium Black Cherry E-Liquid 10ml
£3.99
RDL (Restricted-Direct-to-Lung): A balanced vaping style slightly restricted airflow.
Menthol Mist flavour 50/50 E-Liquid
£2.99
Pocket Fuel Pocket Fuel Menthol Mist 50/50 E-Liquid
£2.99
RDL (Restricted-Direct-to-Lung): A balanced vaping style slightly restricted airflow.
Fresh mint leaves and pure menthol e-liquid
£3.99
Vapouriz 50/50 Vapouriz 50/50 Ice Mint 10ml
£3.99
RDL (Restricted-Direct-to-Lung): A balanced vaping style slightly restricted airflow.
Original Tobacco flavour 50/50 E-Liquid
£2.99
Pocket Fuel Pocket Fuel Original Tobacco 50/50 E-Liquid
£2.99
Fresh Ripe Raspberry
£3.99
Vapouriz Premium Vapouriz Premium Raspberry E-Liquid 10ml
£3.99
RDL (Restricted-Direct-to-Lung): A balanced vaping style slightly restricted airflow.
Golden Tobacco flavour 50/50 E-Liquid
£2.99
Pocket Fuel Pocket Fuel Golden Tobacco 50/50 E-Liquid
£2.99
RDL (Restricted-Direct-to-Lung): A balanced vaping style slightly restricted airflow.
Blue Raspberry
£3.99
Vapouriz 50/50 Vapouriz 50/50 Blue Raspberry 10ml
£3.99
Strawberry Kiwi flavour Double Drip shortfill 100ml
£14.99
Double Drip Double Drip Strawberry Kiwi 100ml Shortfill
£14.99
RDL (Restricted-Direct-to-Lung): A balanced vaping style slightly restricted airflow.
Original Tobacco
£3.99
Vapouriz 50/50 Vapouriz 50/50 Original Tobacco 10ml
£3.99
Mildly Sweet Apple
£3.99
Vapouriz Premium Vapouriz Premium Juicy Apple E-Liquid 10ml
£3.99
Fresh Blueberry with a hint of sweetness
£3.99
Vapouriz Premium Vapouriz Premium Blueberry E-Liquid 10ml
£3.99
RDL (Restricted-Direct-to-Lung): A balanced vaping style slightly restricted airflow.
Mind-blowing refreshment with pure peppermint and crisp menthol
£3.99
Double Drip Double Drip Menthol Mist Nic Salts E Liquid 10ml
£3.99
Sweet Grapes
£3.99
Vapouriz Premium Vapouriz Premium Grape E-Liquid 10ml
£3.99
RDL (Restricted-Direct-to-Lung): A balanced vaping style slightly restricted airflow.
Expose your taste buds to total invigoration with this 50:50 blend of fresh mint and cooling menthol
£3.99
Double Drip Double Drip Double Menthol 50/50 E-Liquid
£3.99
Refreshing Blue Raspberry
£3.99
Vapouriz Premium Vapouriz Premium Blue Raspberry E-Liquid 10ml
£3.99
RDL (Restricted-Direct-to-Lung): A balanced vaping style slightly restricted airflow.
Peppermint Ice flavour 50/50 E-Liquid
£2.99
Pocket Fuel Pocket Fuel Peppermint Ice 50/50 E-Liquid
£2.99
RDL (Restricted-Direct-to-Lung): A balanced vaping style slightly restricted airflow.
Fresh green apple and mixed red berry e-liquid
£3.99
Vapouriz 50/50 Vapouriz 50/50 Apple & Mixed Berries 10ml
£3.99
RDL (Restricted-Direct-to-Lung): A balanced vaping style slightly restricted airflow.
Cool Spearmint flavour 50/50 E-Liquid
£2.99
Pocket Fuel Pocket Fuel Cool Spearmint 50/50 E-Liquid
£2.99
RDL (Restricted-Direct-to-Lung): A balanced vaping style slightly restricted airflow.
Smooth and satisfying all-American traditional tobacco e-liquid
£3.99
Vapouriz 50/50 Vapouriz 50/50 Gold Tobacco 10ml
£3.99
RDL (Restricted-Direct-to-Lung): A balanced vaping style slightly restricted airflow.
A versatile 50:50 e-liquid with the aromatic taste of classic tobacco
£3.99
Double Drip Double Drip Original Tobacco 50/50 E-Liquid
£3.99
Vapouriz Premium Berry Menthol Flavour High-PG E-Liquid / 10ml
was £3.99 Now £2.50
Vapouriz Premium Vapouriz Premium Berry Menthol E-Liquid 10ml
£2.50
Compulsory requirements
Under the new requirements, e-liquid boxes must include a warning label on the front and the back of the box as well as on the bottle label. It can't be edited, altered or moved in any way - it must say "This product contains nicotine which is a highly addictive substance" in Helvetica font. The only exception to this is where the e-liquid has zero nicotine.
Both bottle and label must also include a warning and age restriction icon, along with a batch and expiry date and a specific placement of ingredients.
Boxes and labels must also include the brand, liquid name, size, nicotine content per dose, address and contact details, 5mm artwork bleed and on the box an area for the barcode.
Restrictions
Under the new regulations, there are also restrictions about what the design cannot refer to. You can't refer to taste, smell or other additives (except flavourings), and the design cannot resemble food or cosmetic products.
Packaging must also refrain from any suggestion that the e-liquid has any health or lifestyle benefits, such as it has a vitalizing, energizing, healing, rejuvenating or natural or organic properties. It also cannot suggest it is less harmful than other electronic cigarettes or refill containers.
